Not enough qualified leads coming in the sales pipeline on a consistent basis.
As a result, cash flow hurts.
No cash, the business crash.
So what do we do?
We try to get better.
We try new things.
We try to learn what's missing.
Before I became Certified, I balanced 2 small businesses: a professional dog portraiture studio and as freelance balloon artist for 4 years.
Like you, I devoured endless business books and listened to over 10 business podcasts to learn everything I wanted to know about business.
But then it got too much!
Too many ideas.
Not enough execution.
So I pruned everything.
I stopped reading books.
I deleted all my 10 of my business podcast subscriptions
All ten of them....except one.
The Building a StoryBrand podcast.
(By the way, I started listening right from episode 1 when it first launched. Before it split into the Business Made Simple Podcast and Marketing Made Simple podcast).
I struggled with attracting qualified leads until I started to actually apply what I learned about the StoryBrand framework.
And it worked! People often hired me because they said I had the best website out there.
I treated clients and took on the attitude as the Guide in their story.
As a result, profits soared.
(Of course, COVID impacted both of those businesses, so I'm no longer doing either now).
Now, as a StoryBrand Certified Guide, I help brands like you use the StoryBrand process to experience sales and marketing breakthroughs in their business.
So that you generate income at a sustainable level.
So that you own a business, not let it own you.
So that you can finally live generously.
So that you can finally feel optimistic about life again.
In fact, the most successful business owners I meet are the ones who light up when they talk about their business. They have an idea so compelling it makes them float with excitement.
Until they have to execute on it.
Ideas without implementation is nothing.